Our Mission

Fundamentally, life is a series of problems to solve.

That’s it. That’s the key idea.

Everything we do – from getting out of bed in the morning, pursuing a hobby like Brazilian jiu jitsu, or picking up a book to read at night – is in response to a problem that we want solved. An outcome that we desire, a vision we want to reach. We change things to make life better, easier and more enjoyable while we’re alive.

Our core mission is to equip everyone with information that will help them tackle problems and improve their lives. Practical wisdom drawn from philosophy, literature and self-improvement can transform how you approach life’s problems. Whether you’re facing daily challenges or existential questions, the right knowledge can help you create the life you truly want. The answers are in the books of the past.

Our Guiding Principle

All human activity addresses problems. By understanding and approaching every one of these problems with educated and evidence-based knowledge, we can systematically build and organize our lives into the ideal visions that we dream about.

We want to give you a toolkit – a problem will arise, and you’ll scroll through your bank of wisdom in your mind. Problem solved.

Problems are solved by action. Action is influenced by information.

Profound Ideas are your ultimate source of wisdom for tackling modern problems.